How Premium Domains Provide Instant Credibility, Part I: Consumer-facing...
The old advertising adage, “First in Mind Trumps First in Category Every Time” has been edited. Nowadays, it’s more like, “First in search engine results equals First in Mind.” With brand budgets...
View ArticleHow Premium Domains Provide Instant Credibility, Part II: Investor-facing...
Part II: Investor-facing Credibility Domain names are concrete assets on corporate balance sheets, plus they offer brandplay opportunities in a unique, valuable way. Check out Part I about How Premium...
View ArticleDomain Name Leasing: A Growing Business Model
Who leases domain names? From Silicon Valley startups to the President of Spain, domain leasing is a valuable option for success. But here is a larger question: Will domain leasing become the norm?...
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